India’s largest luxury car manufacturer Mercedes-Benz continued to create waves in the market by launching a unique customer campaign named, ‘Unlock New Journeys with Mercedes-Benz’. This new endeavor is an integrated and holistic marketing campaign developed by Mercedes-Benz India’s creative partners – Publicis Emil and AMQ India (A dedicated unit of Omnicom Media Division (OMD) India for Mercedes Benz). The campaign aims at strongly connecting with customer sentiments and inspiring them to unlock themselves and unlock their potential by exploring new journeys, new experiences and by recreating the sheer excitement and thrill of owning a new Mercedes-Benz. It has been rolled out across markets starting the first week of September and will last for the entire duration of the festive period.
With key connected safety features like breakdown management, emergency call services, as well as information and me-call services, through the campaign, customers are enabled with security at every juncture.
Starting the campaign, Martin Schwenk, MD & CEO, Mercedes-Benz India said, “Customers are at the centre of all our activities and it remains our endeavor to listen to their wishes and aspirations and keep them excited with our products and brand offerings. The essence of the ‘Unlock with Mercedes-Benz’ campaign is to revive the customer sentiment by inspiring them to unlock their desires, aspirations and their dreams; enabling them to undertake new journeys, new roads and discover new adventures with a Mercedes. We introduce this campaign with the aim of unlocking these aspects of a customer’s aspirations, which they have been missing out. This campaign will assist customers with financial and ownership solutions as well, which have been curated specifically to ‘Unlock’ the desires and aspirations. We are confident the campaign will be a compelling choice for aspiring customers to drive home a select range of Mercedes-Benz models this festive season.”
Priti Murthy, CEO, OMD India, commented on the new campaign saying, “With the incoming festive season, we are optimistic about the consumer response to this campaign, the development of which is a true testament to better, faster decisions. With content set to appear in IPL promotions, and across television, print, digital and social media platforms, we are confident about unlocking new journeys for the brand. It is a pleasure and privilege to innovate for a name like Mercedes-Benz and we are absolutely delighted to be a part of the brand’s return to print and television genres.”
‘Unlock with Mercedes-Benz’ will also be the biggest campaign investment planned post Auto Expo by Mercedes-Benz India.