“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.”

The starting lines of Charles Dicken’s “A Tale of Two Cities” feel very apt on the year 2020 that has gone and the year to come 2021.

How a pandemic can take lives and how it can make you value lives is dichotomic in nature? How it has crushed businesses in travel and tourism and how it fuelled telecom and e-commerce? How it made us appreciate the safety within our homes while ensuring the business still ran and clients SLA’s were still met is a learning experience in many ways.

Adversity brings opportunity, in some of the worst times, the greatest ideas emerge and with grit and perseverance success comes forth. Let us remember that ~

  • Microsoft started at the time of the oil embargo recession of 1973 to 1975.
  • The economic recession from 2007 to 2009 saw the embryonic emergence of start-ups like Airbnb Pinterest, Slack, Square, Uber, and WhatsApp, to name a few <source>. These unicorns were able to catch on to new opportunities in the changing market of the “sharing economy”

Let’s welcome a new world of new opportunities in 2021 🌎, here’s how I think Covid -19 will be a Game Changer for the business world.

Remote working ~ (WFH) ~ the new normal, reinvented the working from a home model like never before. The business which could swiftly move to the remote working mode were the winners.

Hybrid model ~ (mix of WFH and office) ~The pandemic has derived a new hybrid working model, a mix of working from home and office, like in the banking and finance industry.

Businesses have questioned, will they really go back to pre-Covid days even after the vaccination comes. Perhaps no, not in the same previous manner. Companies have done a Cost-Benefit Analysis and realized they would be better off making employees work remotely. Twitter employees don’t ever have to go back to the office (unless they want to)<source>. RBS declared they may not go back to the traditional model of employees working from offices <source>. Companies like Deloitte, KPMG, Cognizant, and Accenture have looked at reducing their real estate for offices and let go of office spaces, as we move to the post-pandemic phase<source>.

With emerging working models, the business landscape will change forever and so will their bottom lines and profitability. 2021 will bring a lot of surprises and innovation to consumers.

As content marketing professionals, we have witnessed the eternal need for repurposing and customizing content across digital channels, evident changes in consumer behavior, with higher content consumption from all digital platforms acting as a source of information, research, news, shopping, productivity, and entertainment. We look forward to the new year with new opportunities, let’s hope content remains the king in 2021, and its reign flourishes by far.

Namita Tiwari

Senior Manager Content Marketing Tata Communications